Service Design Program

Framing, User Insights, Interviews and User Dimensions
Personas, Design Challenges & Requirements, and Ideation
Scenarios, Conceptualisation, User Prototyping and Testing

Why Service Design?

Are you involved in managing and designing new services and struggling with questions such as:

  • What’s a good service and why?
  • What are the key principles of service design?
  • How to get insights from users?
  • How to translate insights into service concepts?
  • How to turn concepts into new service solutions?
  • What is a good service design deliverable?

In this highly interactive program you will get answers to these questions and learn the methods and techniques to create an optimal service experience for customers. We will work with an illustrative case, allowing you to gain hands-on experience and knowledge.

What are the Learning Objectives?

  • Frame your service challenge
  • Become familiar with the service design methodology
  • Gain deep customer insights through optimal research techniques
  • Translate insights into inputs for the design phase
  • Experience the power of visualization during creative processes
  • Practice ideation and co-design techniques such as the lotus blossom, storytelling and user journey mapping
  • Create and present the high-level concept of your service
  • Provide a management-level overview of how the service can be brought to life
  • Learn about the possibilities of service design to improve and innovate the services inside your organisation
  • Prototype and test the service before the actual development and implementation
  • Translate your design into an actionable deliverable
  • Learn how service design can help the company to obtain its strategic goals

Duration: 3 Days
Trainer: Joannes Vandermeulen

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Schedules and Registration



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